Sunrise Retail Lookbook
The brief
Sunrise Retail needed one visual language spanning a 96-page seasonal catalog, lookbooks and in-store print — produced on a tight quarterly cycle.
What we delivered
- Art direction and shot list for two studio seasons
- Grid system and typographic rules for print and web
- Production templates the in-house team now runs themselves
Production time per issue fell by a third, and the catalog became the retailer's highest-converting channel that season.