Harbor Coffee Rebrand

The brief

Harbor Coffee had outgrown its hand-drawn logo. Growth into 12 new cafés demanded an identity that could scale from a cup sleeve to a storefront without losing its warmth.

What we delivered

• Wordmark, secondary marks and a flexible pattern system
• Packaging architecture for four product lines
• Signage guidelines and a 40-page brand book

Six months after launch, brand recall in customer surveys rose 32% and the new packaging lifted shelf conversions in pilot stores.