Bluefin Media Identity
The brief
Bluefin Media covers everything ocean-going, from racing to conservation, but its look had drifted across a dozen sub-brands.
What we delivered
- Master brand with three endorsed sub-brand lockups
- Motion logo package for video and social
- Template library for decks, reports and thumbnails
Rollout took eight weeks across web, print and broadcast, with zero brand-guideline exceptions reported since.